Game-Changing Software & Services to Help You Run Your Business Like a Pro (Even If You're a One-Person Show)

Candice Cohen • April 7, 2025
Let’s be honest — running a business isn’t hard when you’ve got the right systems working in your corner.
What is hard? Doing everything manually, wasting time, and trying to scale without support.

For service providers, these tools (plus one done-for-you service) will help you save time, stay organized, and look like a whole team is behind you, even if it’s just you for now.

Here are my top recommendations to run your business with clarity, structure, and CEO-level energy:

For: Automated graphic design + ad creation
Need scroll-stopping visuals for ads and promos but don’t have a designer? This AI-powered tool creates high-converting creatives in minutes. It’s perfect for business owners who want to run ads and market professionally without the big agency bill.

For: Easy hiring & onboarding
Hiring your first VA or building a team? Breezy streamlines the hiring process — from job postings to interview scheduling — so you can attract top talent with ease and professionalism.

For: Payroll, taxes & team management
Whether you're paying yourself, contractors, or employees, Gusto makes it all seamless. Handle taxes, direct deposits, and benefits in one clean dashboard — and breathe easier at tax time.

For: Funnels, websites, emails & memberships
All-in-one and powerful. Kartra lets you build websites, run email campaigns, host digital products, and automate your entire sales process — without juggling 5 different platforms.

For: Business travel & expense tracking
If you travel for business, Navan is your new best friend. Book flights, hotels, and track receipts all in one place. It’s corporate travel management made simple for entrepreneurs.

For: Task & project management
No more messy to-do lists. Monday helps you visually organize your work — from client deliverables to marketing plans — so you stay on track and hit every deadline.

For: Finding leads & growing your client list
Need more sales? Apollo helps you identify and reach your ideal clients with built-in tools for email outreach, lead scoring, and CRM-style tracking.

For: DIY logo & branding design
Don’t have a logo yet? With Looka, you can create professional, on-brand designs in minutes — no designer required. Show up like you mean business from day one.

For: AI-powered calendar & time management
Busy days? Motion automatically schedules tasks, meetings, and priorities so you never feel overwhelmed or behind. It’s your personal time management assistant.

For: A dedicated business line
Keep your business communication separate (and professional). OpenPhone gives you a business number with features like auto-texts, voicemail, and shared team inboxes — all on your phone.

For: Done-for-you marketing, websites, and lead generation
This is where we come in. ✨ CESUITE Digital is a full-service agency for brands who want premium design, SEO, and marketing strategy — done for them.

If you're a med spa, aesthetic pro, or service-based entrepreneur who wants a website that sells, ads that convert, and an elevated brand that screams "booked and busy" — we’re your people.

Build Like a CEO, Even If You’re Just Starting
You don’t need a big team to build big success. The smartest entrepreneurs leverage the right tools and systems — and outsource where it counts.

These tools (and CESUITE Digital) help you:

Look professional ✅

Stay consistent ✅

Automate the repetitive stuff ✅

Make space for real growth ✅

Save this list. Bookmark it. Share it with your business bestie. And when you're ready for done-for-you strategy and visuals? 
You know where to find us. 😉

💼 WorkWithCandice.com
🌐 CESUITEDigital.com
Get Leads Now
By Candice Cohen June 17, 2025
If you're a beauty or salon professional using GlossGenius , chances are you love how easy it is to manage appointments, take payments, and run your day-to-day business. And we get it—it’s sleek, it’s simple, and it works. But here’s the real talk: GlossGenius is a booking platform—not a website designed to grow your visibility, attract new clients, or rank on Google. And if you're serious about scaling your business, showing up in local searches, and building a brand that gets booked out months in advance, relying on only GlossGenius as your website is costing you. What’s the Problem With Using GlossGenius as Your Main Website? GlossGenius is built to streamline operations. It’s a software tool, not a marketing asset. It doesn’t have the SEO capabilities, content structure, or domain authority needed to: Rank on Google for local search terms (e.g., “best lash tech near me”) Generate organic traffic from potential clients actively searching for services Establish your brand credibility outside of Instagram or referrals If Google can’t find you, new clients can’t either. Period. But I’m Getting Some Bookings… Why Fix What Isn’t Broken? Let’s be clear: your business isn’t broken—but it’s under-optimized. When you rely solely on a booking app as your entire web presence, you limit how many qualified leads can actually discover you. You’re playing small when you could be building real momentum. Qualified traffic from Google (search-based buyers) tend to: Be more ready to book Spend more per service Come back more frequently Refer more people to your business These are the dream clients—and they’re searching right now. But without a real website, you’re invisible to them. So What’s the Fix? No, you don’t have to ditch GlossGenius. In fact, you shouldn’t. It does its job—and does it well. Here’s the smarter strategy: ✅ Use GlossGenius as your booking software Let it do what it does best—book appointments, take payments, and keep your schedule full. ✅ Build a custom, SEO-optimized website that you own This is your digital storefront. Your real brand hub. Designed to rank, convert, and scale. ✅ Integrate the two Embed or link to your GlossGenius booking page so the client experience stays seamless—but now you’re in control of how people find and engage with you online. The Benefits of a Real Website When you launch a professional website designed with SEO, strategy, and sales psychology in mind, you unlock: Visibility : Get found on Google by people searching for your exact service in your city Control : Own your content, domain, and customer journey Scalability : Add blog content, lead magnets, online retail, or education offers as you grow Credibility : Show clients you're a true professional and not just another IG page with a booking link Stop Hiding. Start Showing Up. You became a beauty pro to transform lives—and build a business that gives you freedom. But freedom requires visibility. And visibility requires a strategy that’s bigger than a booking link. Your dream clients are searching. Will they find you—or your competitor? 👇 Ready to Level Up? If you’re ready to elevate your online presence, get serious about qualified leads, and stop relying on social media to grow your business… let’s talk. We’ll build you a brand-forward, high-converting website that works with GlossGenius —not against it. [Book a Discovery Call Now →]
By Candice Cohen May 22, 2025
This article breaks down the key differences between OpenPhone and Google Voice, comparing features like team collaboration, business integrations, AI tools, and overall scalability. It highlights why OpenPhone—especially with the new Sona AI assistant—is a smarter, more advanced choice for entrepreneurs and growing businesses, while positioning Google Voice as an outdated starter tool.
More Posts