If you're a beauty or salon professional using GlossGenius , chances are you love how easy it is to manage appointments, take payments, and run your day-to-day business. And we get it—it’s sleek, it’s simple, and it works. But here’s the real talk: GlossGenius is a booking platform—not a website designed to grow your visibility, attract new clients, or rank on Google. And if you're serious about scaling your business, showing up in local searches, and building a brand that gets booked out months in advance, relying on only GlossGenius as your website is costing you. What’s the Problem With Using GlossGenius as Your Main Website? GlossGenius is built to streamline operations. It’s a software tool, not a marketing asset. It doesn’t have the SEO capabilities, content structure, or domain authority needed to: Rank on Google for local search terms (e.g., “best lash tech near me”) Generate organic traffic from potential clients actively searching for services Establish your brand credibility outside of Instagram or referrals If Google can’t find you, new clients can’t either. Period. But I’m Getting Some Bookings… Why Fix What Isn’t Broken? Let’s be clear: your business isn’t broken—but it’s under-optimized. When you rely solely on a booking app as your entire web presence, you limit how many qualified leads can actually discover you. You’re playing small when you could be building real momentum. Qualified traffic from Google (search-based buyers) tend to: Be more ready to book Spend more per service Come back more frequently Refer more people to your business These are the dream clients—and they’re searching right now. But without a real website, you’re invisible to them. So What’s the Fix? No, you don’t have to ditch GlossGenius. In fact, you shouldn’t. It does its job—and does it well. Here’s the smarter strategy: ✅ Use GlossGenius as your booking software Let it do what it does best—book appointments, take payments, and keep your schedule full. ✅ Build a custom, SEO-optimized website that you own This is your digital storefront. Your real brand hub. Designed to rank, convert, and scale. ✅ Integrate the two Embed or link to your GlossGenius booking page so the client experience stays seamless—but now you’re in control of how people find and engage with you online. The Benefits of a Real Website When you launch a professional website designed with SEO, strategy, and sales psychology in mind, you unlock: Visibility : Get found on Google by people searching for your exact service in your city Control : Own your content, domain, and customer journey Scalability : Add blog content, lead magnets, online retail, or education offers as you grow Credibility : Show clients you're a true professional and not just another IG page with a booking link Stop Hiding. Start Showing Up. You became a beauty pro to transform lives—and build a business that gives you freedom. But freedom requires visibility. And visibility requires a strategy that’s bigger than a booking link. Your dream clients are searching. Will they find you—or your competitor? 👇 Ready to Level Up? If you’re ready to elevate your online presence, get serious about qualified leads, and stop relying on social media to grow your business… let’s talk. We’ll build you a brand-forward, high-converting website that works with GlossGenius —not against it. [Book a Discovery Call Now →]